Eastenders was the most watched soap on Tuesday 18th September when Billy Mitchell’s great granddaughter faced being put up to adoption and he himself lost his job. The viewing figures were 7.32 million at 7.30pm on BBC 1. BBC repeat screening gained 593 thousand at 10.30pm.
Meanwhile Emmerdale attracted 6.5 million at 7pm on ITV and 134 thousand on ITV+1 when pregnant Genie became concerned over motherhood.
Hollyoaks appealed to 968 thousand at 6.30pm on channel 4 as Jacqui lashed out at Cindy. Whilst E4’s first look brought in 486 thousand at 7pm. Hollyoaks Later, which airs at 10pm on E4, gained 425 thousand viewers and 142 thousand viewers on E4+1.
Soaps contain real life situations such as job loss, bankruptcy, sexuality, relationships etc. Because of these every day circumstances, the target audience can easily relate to the problems, big or small, involved within the characters’ lives, this being the primary reason why the soap opera genre is so popular.
Looking at recent figures teenage pregnancies and family feuds seem to be prevalent themes within soaps that also appeal to the audience and increase the viewing numbers. This rise is due to the current levels of these issues within the past few years. Therefore if we want to target an audience emotionally enough to generate a loyal fanbase for individual characters, storylines and the soap itself, these are relevant issues to present.
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