The chosen distributor for our soap opera is Channel 4. With an ethos to present innovative, diverse and creative programmes, Channel 4 have the perfect outlook to appeal to our target audience. By scheduling our soap at a peak viewing slot of 7pm or 8pm, we are able to address a mass audience’s conventional schedule.
9pm signifies the start of the airing of comedy programmes on Channel 4, which usually attracts younger viewers – alike our target audience – and so with the hope that these viewers will tune into the channel in time to see some of our soap, more viewers will be gained and figures will rise. On the other hand, with the hope of expanding our audience to one of mass - like customarily popular soaps such as Eastenders and Coronation Street – showing our soap at 7pm or 8pm means it won’t be too late for older viewers or too early for those who work late and have evening commitments.
With Channel 4’s aim to discover new and young talent, our soap opera, with young actors building the foundation for unravelling dramas, adheres to both the wants and needs of the channel and audience.
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